Company: NYFI Dealer Services | Effective Date: 2025 | Jurisdiction: United States | Compliance: GLBA · FTC Safeguards · CAN-SPAM · TCPA

NYFI Dealer Services is committed to protecting your personal information. This policy explains how we collect, use, disclose, and safeguard your data when you interact with us or our dealer partners.

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1. Information We Collect

Personal information you provide:

• Name, address, phone number, and email address

• Date of birth

• Driver's license or identification information (if required for financing)

• Employment and income details (if you apply for credit)

• Social Security Number (only when required by lenders for financing applications)

• Vehicle interests, trade-in details, or purchase inquiries

Automatically collected information:

• IP address and device information

• Browser type and operating system

• Website usage data (pages visited, referral links, time spent)

• Cookies, pixels, and tracking technologies

Information from third parties:

• Credit bureaus, lenders, and financing partners (when you apply for credit)

• Dealer partners who share your lead or application details with us

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2. How We Use Your Information

• To provide lead management services for our dealer partners

• To process financing applications and match you with appropriate lenders

• To communicate with you about vehicles, services, and financing options

• To comply with legal and regulatory requirements (NY General Business Law, FTC Safeguards Rule, GLBA)

• To prevent fraud and enhance security

• For marketing and promotional purposes (only with your explicit consent)

• To send SMS text messages and other communications you have opted into

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3. How We Share Your Information

• With Dealers: To connect you with the dealership handling your vehicle inquiry

• With Lenders and Financing Institutions: To process your credit application and provide financing options

• With Service Providers: Third-party vendors who help us operate our business (IT, hosting, customer support, analytics)

• For Legal Reasons: When required by law, court order, or regulatory authority

• In Business Transactions: If NYFI Dealer Services is merged, sold, or transferred, your information may be part of the assets shared

We do not sell personal information to unaffiliated third parties.

SMS Opt-In Data — No Sharing Statement:

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not share, sell, rent, or disclose your SMS opt-in consent, phone number, or any text messaging originator opt-in data with any third parties. SMS opt-in information is used solely to communicate with you directly. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

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4. SMS / Text Messaging Opt-In Details

What information we collect for SMS:

When you opt in to receive text messages from NYFI Dealer Services, we collect your mobile phone number and your explicit consent to receive SMS communications.

How we use your SMS opt-in:

Your phone number and SMS consent are used solely to send you text messages related to your vehicle inquiry, financing status, appointment reminders, account notifications, and promotional offers you have consented to receive.

Types of SMS messages you may receive:

• Transactional messages: appointment reminders, order confirmations, financing updates, account notifications

• Marketing messages: special offers and promotions (only if you opt into marketing SMS)

• Program updates related to your vehicle or financing inquiry

Message frequency:

Message frequency may vary. You may receive up to 5 messages per day.

Message and data rates:

Standard message and data rates may apply. Contact your wireless carrier for details.

How to opt out — Text STOP:

Reply STOP to any text message from us at any time. You will receive one confirmation message and will no longer receive SMS from us. To re-subscribe, sign up again as you did the first time.

How to get help — Text HELP:

Reply HELP to any text message for assistance, or contact us at [email protected] or call 585-695-1698.

Carrier liability disclaimer:

Carriers (AT&T, Verizon, T-Mobile, etc.) are not liable for delayed or undelivered messages.

Age restriction:

You must be at least 18 years of age to opt in to our SMS program.

No Sharing of SMS Opt-In Data:

Your mobile opt-in consent and phone number will not be shared with any third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

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5. Cookie and Tracking Information

We may use cookies, tracking pixels, and similar technologies to enhance your browsing experience, measure website traffic, and provide targeted advertising, including:

• Session cookies to maintain your browsing session

• Analytics cookies to understand how visitors use our site

• Marketing and advertising pixels to deliver relevant ads

You can disable cookies through your browser settings, but some site features may not function properly.

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6. Data Security Practices

We implement administrative, technical, and physical safeguards consistent with the FTC Safeguards Rule and GLBA, including:

• Encryption of sensitive data (e.g., SSNs, financial details)

• Secure servers and restricted system access

• Vendor due diligence and confidentiality agreements

• Regular monitoring and auditing of data handling practices

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7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal requirements, and resolve disputes.

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8. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Access and request a copy of your personal information

• Correct or update inaccurate information

• Request deletion of your personal information (subject to legal requirements)

• Opt out of SMS — reply STOP at any time to unsubscribe

• Unsubscribe from email using the unsubscribe link in any email

• Restrict or object to certain data processing activities

To exercise your rights, contact us at [email protected].

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9. Marketing Communications

Email Marketing — CAN-SPAM Act:

You may opt out of promotional emails by following the unsubscribe link included in each message.

Text Messaging — TCPA Compliance:

By providing your phone number and checking the SMS consent checkbox on our form, you explicitly consent to receive SMS communications from NYFI Dealer Services. You may reply STOP to opt out at any time. Standard message and data rates may apply.

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10. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect or process personal information from children. Users must be at least 18 years of age to use our Services.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted with an updated effective date. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.

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12. Contact Information

Email: [email protected]

Phone: 585-695-1698

Company: NYFI Dealer Services